Product recall: alert consumers quickly
An unsafe food product must be removed from shops and recalled from consumers as quickly as possible. CrisisRadar helps producers, NVWA and retailers to warn consumers and inform all parties immediately.
What happens
During a routine inspection, it is discovered that a product contains an incorrect allergen that is not listed on the label. This could be dangerous for people with allergies. The product must be removed from the shelves as soon as possible, and consumers who have already bought it must be warned. At the same time, the manufacturer must inform retailers, report the issue to the Food and Consumer Product Safety Authority (NVWA) and reach consumers via a warning. Every hour counts, as the product is already in people’s homes. If the message is unclear or arrives too late, customers’ health is put at risk and trust in the brand is damaged.
From alert to clear communication
At-a-glance overview
Keep track of the recall, reports and news in a single crisis overview.
Alert quickly
Reach consumers, shops and the regulator quickly with the right warning.
One clear message
Provide everyone with the same information about which product is involved and what to do.
Who collaborates in this scenario
CrisisRadar brings all the parties involved into line, with a single shared situational picture.
- Consumers were quickly warned about the unsafe product
- Shops and the regulatory authority were informed in good time
- One clear message on what to do
- Maintain confidence in the brand as much as possible
Well prepared for this scenario?
In a short demo we show you how CrisisRadar helps, from preparation to the first minute of the crisis.